If you've ever wondered why YouTube goes so hard on ads when they make the experience so miserable, well, there's your answer ...

YouTube has become a bit of a joke when it comes to being an advertising platform. Several years ago, the company fell out of ...

YouTube video ad benchmarks vary significantly among verticals, the analysis found. For example, the average view rate for ads in the education vertical (35.4%) is nearly double that of ads in the ...

Android Authority's survey shows a clear discrepancy between Google's claims about unskippable ads on YouTube and what users ...

YouTube confirms hour-long unskippable ads target ad blocker users, marking significant escalation in platform's fight ...

Google has responded after a YouTube viewer went viral on Reddit showing a 60-minute unskippable ad on a video.