Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

The US remains TikTok’s largest ad market, but its revenue share there is projected to decline to 34% by 2026.

Fresh from seemingly helping Donald Trump to win last year’s ‘podcast election’ in the US, brands are reappraising the medium through fresh eyes.”(Image supplied)This is according to Alex Brownsell, ...

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from ...

The use of TV as the lead media significantly overindexes in the Effective 100 vs. other WARC case studies as investment in the channel continues to produce reach despite media fragmentation. This ...

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says, as the social video site continues ...

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The Warc Creative 100, an independent global benchmark of the world’s most awarded campaigns and companies for creativity has ...

Advertising & Promotions - Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from ...