Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.
Influencer Marketing Is Busting Through The Walls Of Social Media
The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the ...
Marketing Tech News5d
AI, advertising and authenticity: The battle over social media bots
Outside of the advertising world, the potential for misinformation to be spread by bot personas on social media is huge.
Reddit's ad revenue is growing faster than other social media platforms
Reddit's ad revenue is growing, driven by its expanding user base and unique "social" feel, according to an EMARKETER report.
Hartford Business Journal2d
Social media influencers playing larger role in business marketing strategies
Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...
Social Media Isn't Safe, So Why Do Brand Safety Tools Still Punish Publishers?
The recent overhaul of Meta’s content moderation policies could potentially expose contradictions in the application of brand ...
Social Media Influencer Marketing: Managing Risks
Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer ...
Social Media Using You For Marketing Test Without Consent? Shocking Revelation Made By New Study
Social media platforms like Facebook are using AI-driven algorithms to manipulate users' feeds, making it impossible to know ...
The Loyola Phoenix2h
Put a Pin in Social Media — Try Pinterest
Writer Sophia Stradt praises Pinterest for its anti-social media status. Social media has progressed Big Tech and Silicon Valley’s experimental love-child and has taken the world by storm — perhaps ...
The Motley Fool13d
Investing in Social Media Stocks
The biggest social networks still make most of their money from advertising, but social media is maturing and generating revenue from sources such as e-commerce, digital payments, and video games.