In marketing, companies will use color psychology to create their brand based on how they want to be perceived and to ...

Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...

When using colors in digital application, be mindful of accessible color combinations. Brandeis’ primary brand color is a dark navy blue called “Brandeis Blue.” Brandeis Blue represents the university ...

Hope Orange (PMS 166) and Hope Blue (PMS 289) are our primary brand colors. Hope Orange or Hope Blue must be present in every layout with the exception of black and white media. These colors can be ...

Korean Air is poised to introduce a new livery and refresh its corporate branding following its merger with Asiana Airlines.

HX, formerly Hurtigruten Expeditions, unveiled new fleet colors "Indigo Blue" and "Sand" as part of rebranding. The colors ...