First and foremost, the energy drink category is facing ... that effectively measures business model productivity. Turning to the quantitative side, Celsius’ EVA has seen a steep ascent in ...

But more recently, energy drinks like Prime and Celsius have garnered media attention for their potential side effects.

be-all energy drink for when you’re deployed. Celsius might just be the Rip It of Congress.” Celsius was first founded in 2004, and released its first energy drink in Sweden in 2009.

Yes, even cookie dough whiskey. Celsius was off my energy drink radar for a while. Co-workers gave it rave reviews. But due to a crippling case of poor brain, I continually opted for cheaper ...

So, instead of reaching for iced coffee, I turned to energy drinks like Celsius. The brand, which launched in 2004, struggled to gain traction at first, but is now the third-largest energy-drink ...

Celsius can recover when the economy is stronger, but the timing is difficult to predict. The global energy drink market is expected to increase by $47 billion in value to reach $240 billion by 2027.