When I found out that Function of Beauty's purple shampoo and conditioner both tone and hydrate hair, it felt like a win all around. Although the shampoo and conditioner reduced brassiness to an ...

New York-based startup Function of Beauty offers a line of customized shampoo and conditioner. Each customer fills out an online hair quiz including their hair profile, goals, and color and scent ...

Which is where Function of Beauty comes in ... bases to choose from based on your hair type and texture (straight, wavy, curly and coily). The shampoo and conditioner bases are packed with ...