Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign ...

Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it ...

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

No surprise here - Google will be testing and experimenting with ads in Google AI Mode. Google told Adweek that they will be ...

Discover how Google ads for low budget accounts can still deliver value and learn about budget allocation for best results.

As part of the antitrust case filed more than four years ago, the Justice Department wants Google to divest its Chrome ...

Google has introduced a carbon emissions calculator for advertisers on Google Ads. The tool provides advertisers with ...

A new report shows consumers place higher trust in AI-generated search results than paid advertising, signaling a major shift ...

Google is migrating Chrome browser extensions to a new specification that limits the functionality of ad blockers.

It may seem like there's nothing simpler than topping up an advertising account. However, professional media buyers know that ...