How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads
Hidden in your Google Ads data is the key to better ROI. BigQuery ML reveals patterns, predicts success, and helps you spend ...
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Seeing Through The Hype: The Difference Between AI And Machine Learning In Marketing
Artificial intelligence is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns.
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Tecton Offers Its ML Platform Through Google Cloud Partnership
Tecton, based in San Francisco, was founded in 2019 by the developers ... Google Cloud’s data processing infrastructure services, including DataProc and BigQuery, also come into play within many ...