The Kellogg's logo is well-known across much of the Western world. Many kids grew up poring over its every stroke and curve during breakfast (OK, maybe that was just me). Now those lines have ...

While nostalgia might tempt consumers to resist change, savvy brands know they must continuously evolve, particularly in their quest to connect with millennial and Gen Z consumers, who often favor ...

Meanwhile, legacy brands like Kellogg’s prove that when done right, a well-crafted typeface can be just as powerful—if not more so—than the logo itself. As branding evolves, one thing is ...