While nostalgia might tempt consumers to resist change, savvy brands know they must continuously evolve, particularly in their quest to connect with millennial and Gen Z consumers, who often favor ...

The Kellogg's logo is well-known across much of the Western world. Many kids grew up poring over its every stroke and curve during breakfast (OK, maybe that was just me). Now those lines have ...

See options below. To your members via KelloggGroups as a standalone email or your weekly newsletter. Please make sure you use the new Kellogg/NU logo templates which can be found here. Events must be ...

Can I pay for branded material with a University check? When creating commercial products such as T-shirts, mugs and bags using the Kellogg School logo and Northwestern University identity, you must ...

Meanwhile, legacy brands like Kellogg’s prove that when done right, a well-crafted typeface can be just as powerful—if not more so—than the logo itself. As branding evolves, one thing is ...