A controversial, AI-generated Guitar Hero advertisement was actually market research for a title that isn't in active ...

Ads for four possible Activision mobile games allegedly contain AI-generated assets, and players aren't happy about it.

KFC has transformed misleading ‘fake game advertisements’ cluttering social feeds into actual, playable mobile games as part ...

AppLovin’s advertising wins have supercharged the company’s stock. In November, after AppLovin’s Q3 earnings report, the company’s stock shot up from $168 per share to $290, making it the fastest ...

For the second week in a row, Activision is coming under fire for their use of generative AI, but this time for a much ...

A Marketplace investigation has pulled back the curtain on how some mobile games, which seem to attract children, use ...

A new Guitar Hero game looks set to be announced by Activision, although Guitar Hero Mobile may be too good to be true at a ...

Tilting Point has launched a new $150 million user acquisition (UA) fund to help developers scale their games and apps.

Mobile gamers spent $82 billion on in app purchases, while in-game sessions surged by 12% YoY SAN FRANCISCO, March 11, 2025 ...

Mobile game developers Microfun, Nanobit, and Magic Tavern have been accused of reinforcing harmful stereotypes and ...

AppLovin (NASDAQ: APP) might not be a household name, but the stock has exploded over the last few years. Its ad tech ...

Shares of AppLovin tumbled as much as 22% on Wednesday after a pair of short seller firms published reports on the tech ...