Sports Direct has rolled out its new benefit-based membership programme nationwide in what owner Frasers Group described as a ...

Frasers Group has unveiled a 10-year strategic retail partnership with GMG to introduce its flagship sports retailer, Sports ...

Plans to launch a loyalty scheme for customers were first unveiled by Frasers Group chief customer officer David Clark in ...

The legal case regarding Mike Ashley and Sports Direct, up against Newcastle United, Adidas and JD Sports has now come to a conclusion. This case concerning the former owner trying to ensure his ...

Frasers Group has launched of new membership scheme for Sports Direct as it looks to drive loyalty. Called Sports Direct ...

This marks Frasers ’ first membership programme in the UK, signalling a “crucial step” in its digital elevation. The Sports ...