Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly ...

The People’s Bid for TikTok, a consortium organized by Project Liberty founder Frank McCourt, wants to let users take control of their personal data. At SXSW, McCourt and investor Kevin O’Leary ...

Ad Age is rounding up all the hottest social media trends with our new tracker, available only to All Access subscribers.

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says, as the social video site continues ...

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from ...