According to Chambers Dictionary, the word 'brief' is defined as: "... to prepare or instruct by giving a summary of ... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

In this episode of the WARC Podcast, WARC talks writing better briefs with Pieter-Paul von Weiler and Matt Davies, founders of BetterBriefs. 01:49 – What has been the reception to the results of the ...

The Warc survey shows that more than half of global marketers (55%) plan to increase their podcast ad investment this year. Podcasts ranked fifth highest in intention to invest – behind only ...

WARC Media forecasts that global ad spend on podcasts will exceed $5 billion in 2025 and reach $5.5 billion in 2026. However, year-over-year growth will decelerate from 13.2% in 2024 to 7.9% in 2025, ...