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As Ever: Meghan Markle's brand logo was 'intentionally designed' as insider launches defence
The Duchess of Sussex's new lifestyle brand's logo contains hidden tributes to Prince Harry, an insider has claimed, ...
Pool (POOL) Gets a Buy from William Blair
In a report released today, Ryan Merkel from William Blair maintained a Buy rating on Pool (POOL – Research Report). The company’s shares ...
Globalair7h
Gogo reveals new brand identity
After completing its acquisition of Satcom Direct, Gogo Business Aviation unveiled its new, unified brand and the symbolism ...
Campaign US8h
Meghan Markle’s ‘As Ever’ sparks logo and brand name controversy
Meghan Markle is once again at the center of controversy after unveiling the new name and logo for her rebranded lifestyle venture, As Ever. On February 18, the Duchess of Sussex announced the ...
The Strategic Art Of Brand Differentiation In Oversaturated Markets
Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...