Indiana was also selected by Adidas to be one of just two programs to wear last year's limited "Fear of God" uniforms. Those ...

The women's team will wear the uniforms Thursday against Rutgers, and the men's team will wear them Feb. 14 against UCLA.

Madness 2025 around the corner, Adidas Basketball and Anthony Edwards have teamed up to launch a special Player-Exclusive (PE) edition of the Adidas AE 1 Low for the Kansas Jayhawks.

Sure, he wants to win another NBA title. But the Celtics’ Finals MVP is also building a legacy off the court and tackling the ...

JJJJound has given sneakerheads a sneak peek of the JJJJound x adidas Superstar “Made In Germany” collection in collaboration with adidas.

NIL (Name, Image and Likeness) has forever changed the landscape of American collegiate sports. Elite amateur athletes can now secure substantial earnings long before landing professional contracts.

The first Florida high school basketball recruiting notebook is live. Let's track some of the state's best players and which colleges they're hearing from ...

Anthony Edwards doesn’t consider himself a superstar.

With the Can-Do mindset, you will succeed in the game of life." Parker is the president of Adidas women's basketball. She also owns a production company named Baby Hair Productions, which has ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even ...

Pat Kelsey is going international with his latest addition to Louisville basketball's 2025 recruiting class. Here's what to ...

Five-star guard Alijah Arenas, the son of former NBA star Gilbert Arenas, committed to play for Eric Musselman USC on Thursday. The potent scoring guard narrowed his options to Kentucky, Arizona, ...