Kraft and Annie’s already dominate the kiddie market, so Goodles co-founder Jen Zeszut went for young adults instead.

Ever since I was a kid, I have had a soft spot in my heart for boxed macaroni and cheese. While I grew up eating the stuff in ...

To see which brand had the best premade mac and cheese, I tried cheddar varieties from Annie's, Cracker Barrel, Full Circle, Kraft, and Velveeta. To ensure I'd have five piping-hot bowls of pasta ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...