Finally, Integral Ad Science (IAS), an agency that worked with Google to “actively disrupt this fraudulent operation, ...

AppLovin’s advertising wins have supercharged the company’s stock. In November, after AppLovin’s Q3 earnings report, the company’s stock shot up from $168 per share to $290, making it the fastest ...

The scheme, named for its ability to 'evaporate' real functionality from apps, exploits users and ad networks at scale.

In the ever-changing landscape of App Store Optimization, one thing holds true: If you’re not constantly optimizing or testing creatives in the app stores, you risk leaving valuable installs on the ...

Google's Play Store has millions of apps, but with Android's ability to sideload apps, you don't have to limit yourself to ...

While ad fraud doesn’t get the same attention as phishing and malware attacks, it operates at a massive scale, and it downgrades your experience on your phone and on the apps you use. It also ...

Apple introduced app privacy labels to help people better understand what data an app may collect, including what data ...

You only have to pay this digital bouncer once for it to block ads on nine of your iOS (or Android) devices. AdGuard lifetime ...

Ad-supported Office Word app (Beebom) To test the new ad-supported Microsoft Office apps for Windows users, you must download and install Microsoft 365 (formerly Office 365) and hit "Skip for ...

AppLovin's strategic focus on high-margin advertising and promising growth potential make it a strong buy. Click here to read ...

As technology grows with leaps and bounds, it has brought along an array of mobile apps and games which have become vital ...