The iPhone maker had a headstart in the digital assistant space by launching Siri in 2011, but challenges have left it ...

Apple has consistently pushed the boundaries of consumer technology, creating iconic products that have revolutionized daily ...

Apple announced new, faster and more colorful versions of its most popular products, the MacBook Air, iPad and iPad Air.

Apple removed its ads from X after Elon Musk backed a series of antisemitic posts from far-right users on the social media platform. Around the same time, a new report found that ads from companies ...

Apple Watch users claim the carbon offset projects used by Apple, including those in Kenya and China, do not provide real ...

Internal data suggests Apple Intelligence is failing to gain traction, and the Siri AI overhaul may now be delayed until 2027 ...

Apple has started preparing its marketing, sales, and retail teams as it gears up for the March release of new 13-inch and 15 ...

The tech giant has confirmed that Apple Intelligence updates to Siri, Apple’s voice assistant, won’t be released to ...

Are you a print subscriber? Activate your account. By Tim Nudd - 4 hours 6 min ago By Tyler Bishop - 5 hours 4 min ago By Erika Wheless - 7 hours 23 min ago By Parker Herren - 8 hours 23 min ago ...

Consumers allege Apple's carbon neutrality claims for select Apple Watch models are misleading. The lawsuit highlights potential flaws in the carbon offset projects used by Apple. Environmental ...

Apple products have reached a certain stratosphere among consumers, a level that's enviable and somewhat unattainable by other technology firms. When Apple pushes a product, consumers ...