Despite varied advertising efforts by dealers, BMW's strong reputation in car magazines helped maintain its brand image. When BMW of North America took over from Hoffman, creating a clear brand ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 hours 11 min ago By Ad Age and Creativity Staff - 2 hours 28 min ago By Jack Neff - 3 hours 14 min ago 4 hours 25 min ago 6 ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved ...

At the Bharat Mobility Global Expo 2025, BMW India pulled off the improbable. A secret vehicle—the BMW iX1 eDrive20L. It can reshape the luxury vehicle market in India as well as the country’s ...

The ad cost an estimated $2 million for the Secret Service to produce, according to two sources familiar with the project — a hefty price tag that comes amid massive budget cuts and layoffs at ...

While OpenAI had neither confirmed nor denied the news, this will be OpenAI's first foray into commercial advertising. Sam Altman's OpenAI has reached over 300 million weekly active users since 2022.( ...

Since its online debut late last month, the one-minute ad pitching the company’s legal knockoff of the weight-loss drug Wegovy has stoked the controversy over the high costs of a new generation ...

Every year, Rhode Map likes to ask some of the most talented marketing and communications pros in Rhode Island for their take on the annual Super Bowl ads. Best: If you were still watching in the ...

These top 10 best print ads should inspire anyone developing their print campaign to think boldly and take risks. Get more inspiration on the ID Blog. With digital channels like social media and ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...