Baskin-Robbins fans are falling in love with its latest menu update. The beloved ice cream brand announced this week that it's bringing back a flavor that's been a "cult classic" for nearly 30 years, ...

You see, Baskin-Robbins has a secret weapon. Ice cream cakes. "I think the big, big secret in our business is the possibility of ice cream cakes globally," said Travis. "13.6 million we sold last ...

Baskin Robbins is bringing back its much-loved flavor Love Potion #31, in February 2025. The brand announced this after the release of Cinnamon Roll ice cream in January.