Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

“These groups fall more into the aspirational customer segment for luxury brands, meaning that they might not be frequent ...

The Vietnam Location Analytics Market has been witnessing significant growth and innovation in recent years, driven by the increasing adoption of location-based technologies across various industries.

The iGaming industry has grown exponentially in recent years and has made the challenges of providing personalized ...

Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...

Today, in our data-driven world, businesses would like to know more about their customers and keep them longer. Cohort ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

In this business solutions, Discover the key cybersecurity trends and threats shaping India in 2025, learn how businesses and ...

App marketers will be able to save time by automating the most pressing tasks, for example ... segmentation and personalization are important. The good news is that app marketing automation platforms ...

On January 17, 2025, the US Federal Trade Commission (FTC) released the preliminary observations and findings from its ...

Smart watches, rings, and a growing array of patches are adding more functionality and being used across a growing set of ...

Equator Design’s Aaron Funke explains how packaging must evolve to reflect new ideas around premium products in the pet food ...