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Hosted on MSN
9mon
Why Are Established Brands Using Kickstarter?
According to Switchbot and Eufy, using Kickstarter creates a long period ... are the first to experience the new product, which has benefits and risks—they can’t help but be a test market.
11d
on MSN
Learning From Some of Kickstarter’s Biggest Successes—and Failures
On Kickstarter's 15th anniversary, the crowdfunding giant is launching new tools to help companies get products to market.
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