As skin ages, collagen and elastin production slow down, leading to loss of firmness and elasticity,” board-certified ...

BeautyStat is rebranding with a new skincare category, a formula upgrade for its two most popular products, new packaging and ...

Physical therapist Alison Fung, PT, DPT, CSCS, tells SELF that “resistance bands offer increased resistance at the furthest ...

New month calls for new beauty must-haves. February 2025 is filled with exciting beauty launches from amazing brands that are ...

Over the past three years, makeup provocateur Isamaya Ffrench has built a beauty universe that breaks the mold—her brand, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Plus, dermatologists explain what’s really in growth factor serums. When looking for products to mitigate the physical signs ...

Meet Verdoie, a new luxury Parisian beauty brand that puts mushrooms in the forefront of its formulas. This moisturizing ...

If you're looking to build strength, what's the difference between using dumbbells vs. kettlebells vs. barbells? Experts ...

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

Eye patches aren’t just for relaxation—they’re packed with ingredients that deliver visible results. Look for hydrogel ...