There are some complications going into 2025 - with a stronger dollar impacting businesses in Europe and Mexico and the ...

"We advanced our evolution to become a true lifestyle apparel brand by rolling out a robust product pipeline," she said, ...

The CEO of Levi's, Michelle Gass, has announced that the brand will soon collaborate with Beyonce for Chapter 2 of their campaign. The singer had previously joined hands with the brand for Chapter 1.

Levi Strauss has surpassed analysts’ expectations with strong quarterly results, but warns of a challenging year ahead.

"Cowboy Carter” by Beyoncé broke the record of SZA (“SOS”) and Brandi Carlile (“In These Silent Days,") becoming the top ...

The most visible part of that change to consumers might be Beyoncé in her Levi’s and all over the place. Levi’s linked with Beyoncé in September for a yearlong marketing blitz that started ...

For Levi Strauss & Co. (LS&Co.), 2025 is shaping up to be a year of more loose fits, new denim fabrics and impactful marketing campaigns. During the company’s Q4 2024 earnings call last week ...

In March 2024, Beyoncé released her highly praised eighth studio album, "Cowboy Carter." The album received recognition for tracks including "Bodyguard," "LEVI'S JEANS" featuring Post Malone ...

Peak Design and Tommy Hilfiger Were Swept Into the Luigi Mangione Manhunt Levi's Chief Digital Officer on the Beyoncé Effect and 'Rewiring' a 171-year-old Brand It started with layoffs, led to the ...