The NFL's latest ad features a myriad of NFL stars including Marshawn Lynch, Justin Jefferson, and Myles Garrett. It also features a brief appearance from social media superstar and former NFL punter ...

Super Bowl ads cost millions, but what’s the real ROI? Papaya Global’s campaign shows how brands turn 30 seconds into ...

Jeep’s freedom-filled spot starring Harrison Ford was made in-house and filmed amid Los Angeles fire evacuations.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his Super Bowl 2025 commercial for Jeep. "It's a soft sell." ...