The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

The recent refresh of US superstore Walmart's branding got people talking. The word 'refresh' is operative here. This wasn't ...

In the 1900s, companies in India turned to fine artists to channel their creativity and give their brand its identity with a ...

The Oriskany Central School District hosted its Skyhawks logo reveal and celebration Friday, Feb. 7 in the Keith Davis ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

W. Capra announced that the recently acquired Impact 21 business will be operating fully as W. Capra and unveiled a new ...

The Hartford launched its new brand, featuring a bold, contemporary look for its iconic stag logo that honors the company's rich history while demonstrating its modern, visionary spirit. "As we ...

Michael Saylor announced that MicroStrategy rebranded to Strategy after spending $20 billion on Bitcoin in Q4 2024.

School merch is big business. Students want sweats, mugs and the like to show they belong at the school. Alums want merch to show they went to ...

We all recognize the four interlocking rings, but what's the story behind them? Buckle up and discover how Audi was born, and ...

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.