The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

In the 1900s, companies in India turned to fine artists to channel their creativity and give their brand its identity with a ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Michael Saylor announced that MicroStrategy rebranded to Strategy after spending $20 billion on Bitcoin in Q4 2024.

School merch is big business. Students want sweats, mugs and the like to show they belong at the school. Alums want merch to show they went to ...

We all recognize the four interlocking rings, but what's the story behind them? Buckle up and discover how Audi was born, and ...

Campion Homes’ flower emblem is a symbol of resilience in the fluctuating housebuilding industry, writes Sharifa Joy ...

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

They say beauty is in the eye of the beholder, but it helps if the object of your gaze is symmetrical. Studies show humans associate symmetry with attractivenes ...

Liri Albag, a 19-year-old Israeli hostage released by Hamas this weekend, wore a sweatshirt from Bieber and Ryan Good's ...

The Goldsmiths' Company has unveiled a striking new visual identity, updating its rich heritage for a fresh contemporary ...

Walmart’s latest brand and logo update has left some ... corporation stand out from its competitors. As for the symbol part of the logo — or the “spark,” as Walmart refers to it ...