Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Mercedes-Benz has a long history and is one of the world's premier luxury auto brands. Who owns the company, and where does ...

The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

We all recognize the four interlocking rings, but what's the story behind them? Buckle up and discover how Audi was born, and ...

The NFL brought some color and creativity back to the Super Bowl logo after a decade of repetitive designs. Here's a look back at some of the design changes.

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

The double C emblem of Chanel expresses “less is more” in the same way that Louis Vuitton’s logo conveys intricate details. Made by Gabrielle “Coco” Chanel herself in 1925, this symbol epitomises the ...

Animals have become powerful symbols representing the values, attributes, and personality we aspire towards – For brands looking to design an impactful logo that resonates with customers, ...

You are authorized to access and use the university’s trademarks for non-commercial purposes. You will comply with all posted policies, including our Trademark and Licensing Policy. We may suspend or ...

Sure, it’s incumbent on the best clothing brands for men to push the envelope to new limits, but before you get there, you need to start from square one. Even GQ editors had to master the ...

SINGAPORE - China’s BYD was the best-selling car brand in Singapore in 2024, with 6,191 units registered, beating out Japan’s Toyota and Germany’s BMW. This is the first time a Chinese ...