In this week's My Creative Career, Jonathan Ford reflects on the secrets of designing “seductive” packaging, plus a chance ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Small business owners are known as risk takers due to the passion and resilience they have for being able to start a new ...

In fact, some Kirkland products are not "just as good" as the big name brands but actually better, according to savvy shoppers. Next time you make a trip to the giant warehouse chain, take this list ...

In working with these clients and helping them create narratives that stick, I’ve learned the key to successful brand storytelling isn’t necessarily about relying on your company’s name from ...

However, WTW remains the company name and brand, including for use in financial reporting. “Following the Towers Watson and Willis combination in 2016, many clients and carriers continued to refer to ...

Earlier this week, bootmaker Todd Watts posted a TikTok video revealing his brand Ugg Since 1974 was being ... to drop the word Ugg from its name and rebrand to Since 74 outside Australia and ...

FAT Brands (whose name stands for "Fresh, Authentic, Tasty") bought the Smokey Bones Bar & Fire Grill restaurant chain from an affiliate of Sun Capital Partners Inc. for $30 million in September 2023.

Trademark can be used to protect the brand name, business name, slogan, logo, design and more. Therefore, businesses planning to invest significantly in branding or brand promotion must definitely ...

WTW has reintroduced its “Willis” and “Towers Watson” names as sub-brands for its risk and broking, as well as health, wealth and career segments, respectively. The decision reflects ...

Since its start, the studio’s detail-oriented design work has spanned commercial and cultural projects alike, seeing it build identities for all sorts: from independent restaurants and small bakeries ...

“Name This Oreo” plays on speculation that the brand’s moniker is a combination of the “O” in cookie and “RE” in cream, with two “Os” sandwiching a “RE” making up Oreo. A web page tasks consumers with ...