Indian celebrity-backed fashion brands struggle due to lack of clear brand identity, inconsistent quality, and market ...

For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

Discover why Lincoln Electric (LECO) is a compelling Buy with strong R&D focus, undervaluation, stable margins, and ...

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

The funding will allow JQR to expand its offline presence in new markets, establish an online platform, and enhance its ...

Kenvue's improvements in marketing and management could drive future growth. Read why there is potential for a turnaround for ...

Is it really worth paying more for a brand name than a store-brand variety? We take a look at how Great Value and Jif peanut ...

Philadelphia Eagles owner Jeffrey Lurie bought the franchise in 1994 for $195 million. His investment paid off handsomely.

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

BrandSpark President Robert Levy said brand trust is paramount at a time when shoppers are "more selective about where they ...

The restaurant industry is no stranger to challenges, but the last few years have tested the resilience of independent ...