I’m a big fan of Marc Jacobs’s daisy fragrance collection. From the original daisy scent to the newer addition (daisy wild), ...

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I also tested out whether the perfume layered well with any others, testing in this instance alongside Bvlgari’s equally sweet allegra baciami EDP (£149, Harrods.com). Here’s how I got on ...

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2025 is set to be a big year for the perfume industry. As the sector grows and customers find new ways to express themselves through scent, so do its trends, one of which is the resurgence and ...

Los Angeles-based recipe developer Kassie Mendieta says a recent cake — which went viral on TikTok — was inspired by the perfume Lira by Casamorati Toria Sheffield joined the PEOPLE editorial ...

VANILLA, CHOCOLATE OR strawberry? Take your pick, because gourmand perfumes are the latest fragrance trend truly indulging our senses. It was the caramelised sugar and spiced saffron notes of ...

Delve into the world of the perfume industry and you'll quickly realise how little you know about how our favourite fragrances are made and what's in them. This is no accident. If you pick up a ...