Like the Ouroboros—the mythical serpent that bites its own tail to form a circle with no beginning or end, and served as a ...

The snake-like Serpenti was Bulgari’s first icon of watchmaking, and it remains one of its most famous – and original – ...

January was a very busy month for Bvlgari as the maison welcomed the Year of the Snake on a large scale.The new Serpenti Infinito concept accordingly unfolds through a campaign, a series of travelling ...

The high jewellery maison celebrates the Chinese zodiac in ‘Serpenti Infinito’, a Shanghai exhibition that traces how the ...

Bvlgari launches the Lady Solotempo BVS100 automatic movement at LVMH Watch Week, taking the Serpenti automatic watches into ...

Take a look at the serpentine jewellery pieces that have caught our eye, to celebrate the arrival of the Year of the Snake.

IF THERE’S one design that is most strongly associated with Bvlgari, it would be Serpenti – its famous and ever-evolving snake. Since the icon first made its appearance in 1948 as a jewellery-watch ...

[SHANGHAI] With the Chinese New Year of the Snake just round the corner, Bvlgari has taken the opportunity to lead off the festivities with an immersive exhibition in China that also celebrates the ...