The athletic brand’s campaign takes a gentle approach to sports, in contrast to Nike’s recent focus on the costs of winning.

Offerista Group, Europe’s largest network for digital retail marketing, announces its rebranding as Shopfully. This milestone ...

Coca-Cola's campaigns: global reach, local touch Matteo Rinaldi, Human Centric Group co-founder, adjunct professor at Luiss Business School ...

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their unique form of patient centricity.

When Athens was awarded a minor professional hockey franchise, the first two people hired were executive vice president Scott ...

The private Christian school claims the fictional NBA team in “Running Point” has “too many” similarities in its name, logo and colors to be coincidental and wants no affiliation with the comedy’s ...

Our weekly roundup of the latest appointments and account wins news from EssenceMediacom, Django Digital, Banijay Asia, HRX, ...

Luxury lingerie label Agent Provocateur has had a rocky history. But new strategies, some savvy campaigns and a recent surge in underwear-as-outerwear has turned the tide.

Pat Shanahan, executive director of the Wild Alaska Sole Association, joins the podcast this week to talk about consumer ...

From the buzz of today’s energy drinks to the nostaliga of a milkshake liqueur, here’s some of the new launches around the ...

Microstamping refers to etching microscopic characters that identify the make, model or serial number of a firearm in two or more places on the interior surface or internal working parts of the ...