Blunt instruments like tariffs are a zero-sum game but manufacturers can work to ensure they are not too badly affected.

IntroductionThe evolution of packaging from ancient times to modernity reflects not only technological advances but also the recognition of its critical role in preserving and presenting many products ...

With a Super Bowl game that wasn’t particularly close or that intriguing after the opening kickoff, the commercials needed to ...

It's a thankless task to change a public favorite, but you can always make minor adjustments. The updated Volkswagen Golf MK8 ...

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games that require players to watch or engage with marketing material are out, as ...

The Coca-Cola logo is so recognisable that a study found 94% of the ... Emotion trumps trends: Designs that evoke positive emotions have more staying power than those that simply follow current trends ...

Transcreation is particularly useful in contexts where words need to inspire action or evoke emotion. Industries involving ...

So, if you're looking for designer inspiration or simply curious about what makes a logo ... Custom fonts are making waves, adding a distinctive personality to logos that set brands apart. Companies ...

Prebiotic soda. Apparently the concept is catching on. Where previously it was largely the province of small brands like ...

The drink, which contains fiber for gut health and Vitamin C and zinc for immunity support, pits the beverage giant against ...

The company said, “Simply is juicing up the prebiotic soda ... Try Now>> See the top stocks recommended by analysts >> Read More on KO: Coca-Cola NewsMORE Related Stocks Indices Commodities ...