Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring ...

A user on Reddit shared the story of their late mother's "memorial Coke," which stayed in the fridge for 10 years — until a ...

Coca-Cola (KO) is considering a new advertising partner for North America and ditching WPP (WPP), Digiday reported Friday, ...

Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...

There are also significant impacts on electricity and water. AI energy demand across the globe will be greater than the ...

Coca-Cola Co. is nearing the end of a closed review of its U.S. media account, with incumbent WPP and rival Publicis Groupe ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources.

WPP is defending the North American media part of its flagship $4bn exclusive marketing deal with Coca-Cola against Publicis, ...

The Coca-Cola and PepsiCO rivalry took center stage with a full-page newspaper ad, where PepsiCo cleverly flipped the script, ...