Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Led by agency Majority, the “Westside’s Finest” campaign captures how the marketer’s portfolio and the world have evolved ...

Manitoba Progressive Conservative Party leadership candidate Wally Daudrich joked to a group of party members this week he could reduce homelessness in Winnipeg by letting polar bears loose ...

they barely had the production values of a 1991 Super Bowl spot—but the Bears’ charisma combined with the commercials’ innate cheesiness makes them well worth a watch. And another.

Plus, you'll get a skip-the-line photo op with the World of Coca-Cola Polar Bear. Should you opt to stop by World of Coca-Cola, plan your itinerary so that your trip coincides with or is around ...

The commercial seems to be set in a world where McConaughey is playing legendary Bears coach Mike Ditka. The actor is dressed up as Ditka from when he was a coach, including the full mustache ...

The Philadelphia Eagles dominated on the field, while laughter dominated the commercials in this year’s Super Bowl.

Ram's big ad for the 2025 Super Bowl opens as a young girl with golden locks makes her way up to a cabin in the woods where she will presumably encounter the three bears from the familiar story.

Sea ice is critical habitat for a variety of animals, including polar bears, seals, and penguins. In addition to having effects on wildlife, declining sea ice accelerates the rate of ocean warming.