OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

The AI powerhouse refreshes its visual identity, aiming for a more “human” look while integrating AI in the design process.

OpenAI reveals a sleek rebrand featuring a refined logo, custom typeface, and cohesive design, blending human creativity with ...

Despite recent surprise competition from the likes of DeepSeek, OpenAI remains the biggest name in AI right now. The company ...

OpenAI’s big rebranding effort brings a new logo and a new typeface, OpenAI sans.

Created by OpenAI’s in-house team, Studio Dumbar and ABC Dinamo, the new identity aims to align the brand’s design system with its rapid business growth ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

The leader of Germany's Volkswagen carmaker unveiled design sketches for a new low-cost electric model at a closed-door mass ...

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...

OpenAI has rebranded its look with tweaks to its signature blossom logo and a new typeface called OpenAI Sans, hoping to have a more approachable and human image.

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.