Consider this surprising statistic from our annual customer service research: 46% of U.S. consumers are willing to pay more ...

For anyone in advertising, design or company building, the Super Bowl has always been a great symbol of creative ambition. Despite ongoing debates about the relevance of traditional advertising, this ...

In this modern era, the integration of artificial intelligence (AI) has revolutionized mobile commerce by enabling highly ...

In the aftermath of the pandemic, numerous organizations have prioritized cost-cutting measures, often at the expense of customer experience (CX).

Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

Al-Ghazi Tractors Limited (AGTL) has made history by successfully concluding Pakistan’s first-ever live digital lucky draw ...

British Airways (BA) has announced significant revisions to its loyalty programme, ‘The Club’, following unhappy feedback from customers.

Electric vehicle (EV) sales struggled in 2024, but not in the way you'd think. Tesla, for instance, experienced a 1% annual ...

CEO of IHG Hotels & Resorts, Elie Maalouf, talks tech, loyalty economics, and the irresistible gravitational pull of big ...

Chief Executive of Stanbic Bank Ghana, Kwamina Asomaning, has highlighted the primacy of excellence in customer experience as a true measure of an organisation’s long-term success or potential.

As a market leader, Yum China is well-positioned to be one of the primary beneficiaries of this trend. Yum China boats a strong, almost debt-free capital structure. At the end of 2024, Yum China had ...

We recently published a list of the 12 Best Hair Care Stocks to Buy According to Hedge Funds. In this article, we are going ...