Gartner analysis shows the cost of a VMware migration could outweigh the benefits when software and hardware purchases, ...

brands will focus more on customer retention as new customer acquisition costs are rising day by day. Explaining his stance, he said, “Acquisition costs have steadily risen in India. Five years ...

Early-stage consumer SaaS companies focus on rapid user acquisition and engagement, making growth rates a critical measure of ...

Acquiring a new company can be a major milestone for small and medium-sized enterprises (SMEs) in terms of rapid growth, ...

In this article, Saurabh Kanwar of Veefin Group examines how fintech marketing is evolving through innovation, trust-building ...

TVS Holdings Limited has completed the acquisition of an 80.74% equity stake in Home Credit India Finance Private Limited for ...

With a continued positive trend in customer traffic and higher volumes, Axfood is summarising a fourth quarter, and full year, characterised by stronger market positions. At the same time, strategical ...

Wishpond Technologies Ltd. (TSXV: WISH) (OTCQX: WPNDF) (the "Company" or "Wishpond"), a provider of marketing-focused online ...

Once viewed as cost centers focused solely on efficiency, contact centers are now emerging as pivotal value centers that enhance brand loyalty and lifetime customer value. Is AI helping? You bet.

Accelerates Growth Strategy of Communications Technologies Platform; ...

Some advertisers, especially in segments like education, are facing increased competition and rising Costs Per Lead, with ...