Your homegrown materials will betray their off-the-cuff origin to most of the people who read them. Appearance is reality in marketing ... an advertising agency to create it or a design studio ...

Yet the typical marketing plan has become so complex, creating and preserving efficiency can often seem impossible. Consider the near endless ad-tech decisions that need to be made, or how the metrics ...

Student Orgs have an abundance of marketing opportunities on campus. Before creating marketing materials, please look at our advertising policies listed below. For additional assistance, please refer ...

If you are part of a B2B marketing department that has a dedicated salesforce, you probably feel the pain and frustration of trying to do your best to give Sales what materials it needs. In return, ...

Emotions are the key to building a brand When creating marketing materials to influence their customers, B2B brands must remember that B2B marketing takes place between people—human beings, who feel ...

For travel agencies, genAI offers the promise of efficiencies in creating marketing materials and itinerary ideas. Some are using genAI programs on their own, while others are leaning into ...