Early-stage consumer SaaS companies focus on rapid user acquisition and engagement, making growth rates a critical measure of ...

brands will focus more on customer retention as new customer acquisition costs are rising day by day. Explaining his stance, he said, “Acquisition costs have steadily risen in India. Five years ...

In this article, Saurabh Kanwar of Veefin Group examines how fintech marketing is evolving through innovation, trust-building ...

Block Inc. faces short-term challenges but aims for growth in 2025. Learn why XYZ stock could benefit from strategic product ...

Two of the more exciting fintech companies today are SoFi Technologies ( SOFI -4.01%) and Nu Holdings ( NU -1.49%). Both are ...

Some advertisers, especially in segments like education, are facing increased competition and rising Costs Per Lead, with ...

Uber saved $35 million annually by rethinking its marketing strategy. Learn how they discovered the inefficiencies of Meta ...

In addition to the FPOs, ONDC has also brought around 400 self-help groups, micro-entrepreneurs, and social sector ...

Customer acquisition costs (CAC) are soaring, with brands pouring 80%-90% of their marketing budgets into ads, driving costs to unsustainable levels. Brands like Temu have invested $386 million in ...

Customer acquisition costs (CAC) have increased significantly over the past decade. E-commerce brands are now losing $29 for every acquired customer, compared to just $9 back in 2013. Several ...

January 21, 2025 - Personas Social Incorporated (TSXV: PRSN) (the "Company") is pleased to provide an update of its Keek user acquisition marketing campaign. Keek is the original short form video app ...

Wishpond Technologies Ltd. (TSXV: WISH) (OTCQX: WPNDF) (the "Company" or "Wishpond"), a provider of marketing-focused online ...