Going live on social media and enhancing customer experience are two practical strategies that will not only increase revenue ...

More and more consumers are now using social media to interact with brands ... Taking just a few minutes to respond can move the needle on positive customer engagement and, ultimately, retention.

AI agents change customer interaction rules. They provide 24-hour service, and one way they may help companies interact with consumers in cost-effective and relevant ways is by providing customized ...

Companies are already seeing benefits from limited AI deployments, Capterra has found. Plus: NIQ research uncovers negative perceptions of genAI advertising.