RIGA - National postal company Latvijas Pasts plans to open 15 to 20 new-concept customer service centers this year, Girts Rudzitis, the company's new chairman of the board, told LETA in an interview.

From real-time support to tailored recommendations, AI agents are changing how brands connect with customers and foster ...

Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

What makes customer-centric companies successful? Their importance, challenges, and examples of top brands excelling in customer-first strategies.

As people rely more and more on artificial intelligence for recommendations on everything from product purchases to trip ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.

Nice provides cloud and on-premises software solutions that primarily serve the customer engagement market as well as the financial crime and compliance, or FC&C, market. The majority of revenue is ...

Social Proof Features: User-generated content (UGC), reviews, and ratings serve as powerful trust signals. Consumers rely on ...

In this edition of "Ask the Board," Paul Wnek, Founder and CEO of Coalescence Cloud and ExpandAP, shares his tips on how to take full advantage of customer relationship management (CRM) software.

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

The philosophy should be "AI First"—letting AI handle initial tasks but always allowing humans to review and adjust outcomes.

It’s often said that accounting is the language of business—and that language is typically numbers and data. But for some ...