Who would have imagined that the connective tissue between the 2025 Grammys Ceremony and Super Bowl LIX Halftime Show would be . . . mustard or should I say Mustaaaaaaaaaaard? This past weekend ...

DJ Mustard is cooking up more than just beats. The hit-making producer, known for his iconic “MUSTAAAARD” tag, is teaming up with Heinz for a limited-edition mustard flavor and exclusive ...

Mustard just made Black History with his new deal with condiment giant HEINZ. When Kendrick Lamar fans hear “MUSTAAAAAAAAAARRRD,” they know what time it is. But this time, it’s not just ...

Looks like DJ Mustard, ahem, Mustard done found himself in quite the marketing opportunity, as he’s just struck a deal with HEINZ to become a part of an everyday condiment that people enjoy all ...

DJ Mustard teams up with HEINZ to launch Mustard x Mustard, a limited-edition condiment announced at the Grammys. “This collab coming to life is a big deal and something that has been decades in ...

Mustard, more recently known as “MUSTAAAAAAAAAARRRD” by Kendrick Lamar, is back on the scene in a delicious new way. The DJ and Grammy-award-winning producer has collaborated with Heinz for a ...

with every major company and pro sports franchise account using it on every social media platform. Some fans even suggested that Mustard use it as his new producer tag in the future.

Now, Heinz has bestowed Mustard with a new title, in addition to record producer and DJ: Chief Mustard Officer. “Real ones know there are only two legendary mustards — ahem ...

Heinz is tapping into music culture and social media memes with a (perhaps long overdue) collaboration with Mustard, a hitmaking producer born Dijon McFarlane who is formerly known as DJ Mustard.