Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re ...

With a rich history of market leadership, URC's entry into TikTok Shop in May 2023 marked a strategic move to align with modern consumer trends and make its brands more accessible to everyone.

By September, the company had relaunched Dannon Greek as Oikos and shifted ad money from other brands to support the push. Danone also introduced supermarket samplings and promotions and advertised in ...

Perplexity, ChatGPT, Gemini, Claude and others are forcing marketers to rethink how their brands are portrayed on the ...

Islamabad: Pakistan's embattled national airline apologised on Friday for an advert of a plane flying at the Eiffel Tower, published to mark the first flight to Paris after a safety ban was lifted.

Porridge adverts will not disappear from daytime TV screens, a health minister has promised. Andrew Gwynne was speaking as he told the Commons that consumers are “bombarded” with marketing for ...

Porridge adverts will not disappear from daytime TV screens, a health minister has promised. Andrew Gwynne was speaking as he told the Commons that consumers are “bombarded” with marketing for ...

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

Despite 100 countries agreeing to the UN Intergovernmental Negotiating Committee Treaty in 2024, contention from heavily ...

Depth Profiles of Leading Players Avantium, BASF, Danone, ALPLA, Toyobo Co and More Polyethylene Furanoate Market ...

What is NRF about? It’s the largest retailing conference in the world. Floors and floors of stands, myriads of presentations ...