The details of Chinese EV automaker NIO’s ultra-affordable sub-brand, Firefly, continue to trickle in from overseas. A spy image of the interior of the first Firefly model is spreading like ...

said Japanese and German brands can try to play catch-up with comparable products by creating lower-end sub-brands with different names. But this would be an expensive exercise that may dilute ...

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Chinese brands Omoda and Jaecoo have a new boss after Gary Lan was appointed as the pair’s CEO for the UK. The two outfits, both sub-brands of Chery, will now be led by Lan with immediate effect as ...

Associate Professor Ang Swee Hoon from NUS Business School said Japanese and German brands may need to create lower-end sub-brands to compete, though this could be costly and dilute their premium ...

This is further informed by the 150-plus Gen Zs Coach works with through its Coachtopia co-design initiative, whose feedback and opinions regarding the Coachtopia bags reach beyond this sub-brand.

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

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Within each of these channels may also come multiple sub-brands and collection variations, each targeted for a specific purpose that the manufacturer must orchestrate daily. In every case ...

* The Indian e-commerce industry is projected to reach US$ 325 billion by 2030, experiencing significant growth. * Third-party logistics providers are anticipated to manage approximately 17 billion ...