Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Ambitious brands unlock significant cost savings while driving an average of 22% faster revenue growth by streamlining marketing efficiency and leveraging actionable data insights. SAN ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Mutinex has announced the appointments of three senior data and digital professionals, in an effort to enhance its commitment ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

The VP of international marketing is responsible for championing the next generation of creative tools. But, as he ...

AI-Driven Search Enhances Product Discovery and eCommerce Performance WOBURN, MA / ACCESS Newswire / January 30, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technol ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Neither BARC nor Comscore could begin the preliminary survey in India even as the US, the UK and EU have CTV measurements in place ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...