Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Neither BARC nor Comscore could begin the preliminary survey in India even as the US, the UK and EU have CTV measurements in place ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Discover why customer reviews are essential for digital marketing success. Learn how they build trust and influence buying decisions.

Ambitious brands unlock significant cost savings while driving an average of 22% faster revenue growth by streamlining marketing efficiency and leveraging actionable data insights. SAN ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Mutinex has announced the appointments of three senior data and digital professionals, in an effort to enhance its commitment ...

President-elect Donald Trump asked technology companies to “not let TikTok stay dark” and announced he would extend a ...