By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

As the global marketing industry gears up for another year of seismic shifts, The Drum gathered together five thought leaders ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Digital marketing is changing and the industry is ... That’s what senior executives are concerned about. I’d start with measurement. (No topic is more likely to get the attention of C-level ...

The strategy for measuring brand awareness and reputation has evolved ... Flash-forward to the recent past: Through digital marketing, brands and agencies could save time and money by gathering all ...

The marketing landscape is undergoing a significant transition ... In a world without third-party cookies, the golden age of measuring the precise effect of digital advertising campaigns is under ...

Some main lessons of an online digital marketing master’s degree program include: How to tell a brand’s story through copywriting. How to use social media to generate leads. How to measure the ...

Early career professionals who want to enter a high-growth field Professionals looking to switch from an existing function into marketing Traditional ... customer expectations in the digital age, ...